Celebrate Earth Week by Donating Your Miles to a Bigger Mission
Celebrate Earth Week by Donating Your Miles to a Bigger Mission
Presenting the Nurture Nature Mission: A special Earth Week series of unique Run As You Are challenges designed together with Article One to raise funds for the Michigan-based water conservation nonprofit, FLOW (For Love of Water).
We’ve partnered with Article One, an optical brand with a mission to create heirloom eyewear handcrafted by artisans all over the world. The Michigan-based brand produces performance and prescription frames with timeless aesthetics and the highest quality of materials. From Runner’s World to Rolling Stone, Article One eyewear has been recognized for its high-end styling and performance technology.
The founder of Article One, a friend of ours and native Michigander, has chosen FLOW to receive all donations of the Nurture Nature Mission. FLOW is a Great Lakes law and policy center dedicated to ensuring the waters of the Great Lakes Basin are healthy, public, and protected for all.
Nurture Nature Mission & Rewards:
Nurture Nature Mission & Rewards:
Each unique Run As You Are mission offers runners a community-driven interactive experience where physical efforts earn digital rewards, bridging the gap from offline activities to online adventures.
The Nurture Nature Mission will include three challenges with varying mileage. For each mile run, Article One will contribute a donation of $1, up to $1,000 to FLOW. Runners will not only have the chance to drive donations, but for each completed challenge, participants will unlock 1 of 3 Run As You Are collectible capsules – custom digital artworks designed by Marlon Soriano together with Article One. Each completed challenge will also earn participants discount codes of up to 30% to purchase from Article One’s award-winning ACTIVE Collection.
- This is an open edition, meaning the total supply of each collectible is determined by how many are redeemed by the end of the time window.
Avalon Mission
BaseRun or walk 5km to claim 1x Avalon Collectible Capsule (digital collectible) AND unlock a 10% off discount code to purchase product from the new SS23 collection from Article One.
Bancroft Mission
BaseRun or walk 12km to claim 1x Bancroft Collectible Capsule (digital collectible) AND unlock a 20% off discount code to purchase product from the new SS23 collection from Article One.
Hoffman Mission
BaseRun or walk a half marathon (21.1km) to claim 1x Hoffman Collectible Capsule (digital collectible) AND unlock a 30% off discount code to purchase product from the new SS23 collection from Article One.
Nurture Nature Redemptions:
Nurture Nature Redemptions:
Phygital is the concept of using technology to bridge the digital world with the physical world with the primary purpose of providing a unique interactive experience for the user. We are bridging this gap with a new Run As You Are Collectible Capsule, a series of limited edition digital collectibles with unique artwork that represent Article One. Details below:
Run As You Are Collectible Capsule, Avalon
BaseAs a celebration for the launch of Article One SS23 collection, claim 1x Avalon Capsule (digital collectible) for 500 points. To claim, you need to complete the Avalon Mission. In addition, unlock a 10% off discount code for the new collection of Article One eyewear. Redemption ends April 22nd, 2023.
Run As You Are Collectible Capsule, Bancroft
BaseAs a celebration for the launch of Article One SS23 collection, claim 1x Bancroft Capsule (digital collectible) for 500 points. To claim, you need to complete the Bancroft Mission. In addition, unlock a 20% off discount code for the new collection of Article One eyewear. Redemption ends April 22nd, 2023.
Run As You Are Collectible Capsule, Hoffman
BaseAs a celebration for the launch of Article One SS23 collection, claim 1x Hoffman Capsule (digital collectible) for 500 points. To claim, you need to complete the Hoffman Mission. In addition, unlock a 30% off discount code for the new collection of Article One eyewear. Redemption ends April 22nd, 2023.
Article One Eyewear
SpecialRedeem 1x raffle entry for 1 of 3 pairs of Article One eyewear from the new collection for 500 points. To unlock, you need to own a Run As You Are Collectible Membership, complete all 3 Nurture Nature Missions AND hold all 3 Collectible Capsules (digital collectibles). Redemption ends April 30th, 2023.
How To Participate:
How To Participate:
- Sign up for a Run As You Are account here
- Complete onboarding, including setting up a locker (digital wallet) and syncing your profile with Strava
- Participate and complete 1 of 3 Nurture Nature Missions (ends April 22). Each specific mission corresponds to a different digital collectible. Collect all 3!
- Redeem 1x Article One Digital Collectible (ends April 22) for each mission completed. You will also receive a unique code to purchase from the Article One ACTIVE collection at a special discount (10%, 20%, 30%) at Article One
- You will receive your digital collectible(s) in your locker by April 22
- From April 22 to 30, Run As You Are Members who claimed all 3 Article One Collectibles are eligible to enter a raffle for 1x FREE pair of Article One performance eyewear from the award-winning ACTIVE Collection.
- The 3 digital collectible(s) will remain in your locker for potentially future utility with Article One
Frequently Asked Questions
You do not need a membership to join the mission(s), but you will need a membership (digital collectible) to unlock the special redemption.
If you claim one (or multiple) from redemptions, you will be airdropped the corresponding Article One Collectible Capsule in your locker.
No, as long as you have a Run As You Are Membership before the special redemption ends, you will be eligible.
This is an open edition claim, meaning the total supply of each collectible capsule will be set after the claiming window closes. Because of the mission difficulty, rarity will likely be: Hoffman > Bancroft > Avalon.
